Name: Brand visibility in the age of AI: Actionable AEO & GEO advice
Uploaded: 2025-12-09T17:31:18.499Z
Duration: 53 min 32 s
Description: Brand visibility in the age of AI: Actionable AEO & GEO advice

Transcript for "Brand visibility in the age of AI: Actionable AEO & GEO advice": Hello. Hi, everyone. Welcome. Welcome. Welcome. So I'm gonna give everyone a couple more seconds just to trickle in. Good morning. Good evening. Wherever you are tuning in from, it's so great to have you here at the CMO Alliance, webinar with Ahrefs. Hey, Amber. Today we are joined by Andre, who is head of marketing at Ahrefs, and we're so excited to be here with everyone today. Just a couple of housekeeping reminders, that we do have a chat room, which I can see people are using already, as well as a q and a function on the tab in the same box. We will be collecting the q and a's for the end of the session where we'll go through them one by one. So please do drop the questions in as soon as they come into your head. Just drop it in the chat box. If you don't have time to get to the q and a section, I can help you filter it through. So really excited to be here with everyone. Nice familiar names and some new names in the chat. Yeah. So I'm Christina. I'm the community manager here for, one of the many communities at the Alliance. I will be in the chat room as well as the Slack space if you are experiencing any troubles with the broadcast. But, obviously, you're not here to see me, so I will hand it back to you, Andre. Thank you so much for speaking with us today. Yeah. Thank you, Karsina, for having me. Hello, everybody. My name is Andre. I'm head of product marketing here at Ahrefs, and welcome to how to win in AI search and beyond. And this is our own recipe, so to say. We launch a lot of studies on a weekly basis. It's quite kind of hard to actually promote those. So this is a way for us to package them in a way for you to increase your visibility in AI search, whether that's Google AI overviews, chat GPT, perplexity. We're gonna talk about all of them, how the world changes, and how you need to be equipped, and how to attack this new world. Alright. So, I am gonna present for about twenty to thirty minutes. We're gonna have some polls halfway, and I ask you to, be receptive because, I'll try to poll you on some stuff about AI search. And, we'll continue our presentation, and we're also gonna have a q and a at the end. So please reserve all your questions towards the end. And if you have them, drop them in the chat as soon as you think about them. The most prolific ones will be pulled, in the q and a so we can answer them live for everyone. With that, with that being said, I would like to move on. Is everybody ready? Give me some thumbs up in the comments. Let's see some people, some engagement there. Are you guys sleeping? Because I cannot see you in the chat. Okay. Okay. Now you're active. Awesome. Awesome. Perfect. So, with that being said, let's address the current, status quo. So organic search is harder than ever. We have zero click content, so content that answered the searcher's query directly on, the query itself. And if we check it, better, we see that in The United States for 2024, this was a study, led by Rand Fishkin. Zero click searches in The United States alone take up approximately 60% of the searches. In Europe, they're also approximately 60% with 1% more. The point is they are dominating, and stealing traffic from you. We also have Google who is throwing at us endless curve balls in the form of several Google algorithm updates. I've just enlisted a few of them here. And as you can notice, there was also a bug in 2024. So those guys can also make mistakes. If you, how do you respond to them? You either adapt or die a death of a thousand cuts. And to top that off, we also have, AI traffic coming as a slowly but emerging new channel. In fact, based on our own study, 62% of the sites receive AI traffic. So approximately one out of, 30,000 sites that we did in our study. That's almost about as much as Reddit. Now this was back in September 2024. It was close to Reddit, but now we did this study again in September 2025, the time when I compiled this presentation. And it already doubled. So ChargeGPD, perplexity, and Gemini traffic, it's now doubled when compared to Reddit traffic. So, the truth is there's always been so many channels to build a brand, but never so many that matter all at once. In fact, even us at Ahrefs, I lead the product marketing team, we're always asking the same questions. How can we be top of mind for our customers, meet them in the same channels where they consume information, something that we call in product marketing here, fire all cannons at once. So the question becomes, what is the mode to all of those kind of changes? And we've done the research with Doug a lot, and the answer was in fact right in front of us. And the answer is simple. It's brand awareness. If you brand is the only thing that people remember about, talk about, and search about after they don't necessarily see it. If you do it correctly, it's gonna increase your SEO resilience. It's gonna decrease your cost of acquisition across all your channels, and also increase the likelihood of showing up in AI answers. And And the good part is that brand awareness compounds. So the more you invest in brand awareness, affinity, and trust, your brand is gonna be more protected and more profitable to any kind of search, landscape change. So to survive the new search landscape, I've, organized this kind of, presentation into three topics. We're first gonna talk about brand awareness metrics. It's not anymore about traffic. We need to track other metrics as well. You'll see which ones in a few minutes. We'll also have, a very step by step approach. This is the Ahrefs approach. Take it with a grain of salt. Things are forever changing in SEO and especially in AI search. It's a five step process on on how to make your brand discoverable in AI search based on our studies. And last but not least, we're gonna talk about, is it GEO, is it AEO, LLMO? In the end, it's all SEO, and you'll see what I'm talking about. Alright. Let's dive in into the first topic, and that is brand awareness metrics. Now, truth be told, brand awareness has always been this kind of, like, fuzzy channel to measure. It's very hard to measure. Why? Because first of all, some of those kind of, I would say, metrics like brand affinity, brand recognition are very subjective in matter. And second, some of the branded, assets are not necessarily owned by you. So you cannot actually measure it. But if you do it correctly, you will see that, again, brand awareness has compounding effects. And I'm not just babbling here, speaking without, skin in the game. We did our research, and in fact, there's a Google pattern, if you see it here. Google assigned sites a site quality score based on a few brand metrics, and those are branded keywords. That's kind of obvious. We have brand mentions. Those are, reach anchor text. So everything that shows before a keyword, after a keyword, and inside it to signal Google what kind of, topic is that keyword talking about, and also website clicks. So the more you increase in those three touch points, I wouldn't call them necessarily metrics, but touch points, the better, site quality score your site will have and will rank up more rankings in the eyes of Google. Now to increase them, we've identified a few brand awareness metrics, and the first one is organic share of voice. Organic share of voice shows you the organic share your brand owns percentage wise across your whole niche. And we also have a metric formula for it if you want. I'm not gonna touch too much, upon it. But why is this important? You always have to ask yourself, why should I actually track this metric? This is important because it shows you your brand's popularity relative to the other competitors in your own niche. So if you're a CMO, if you're a marketer, if you're a product marketing general, you wanna see how you position yourself and how much organic traffic do you take in your niche relative to the other competitors that activate in it. To actually diagnose it, I hope some of you guys already know about Ahrefs and are already some Ahrefs users. You can go to Site Explorer. This is our competitive intelligence tool, where I went to overview and added my own website that was nike.com against three other competitors. So in this case, it was Nike against HOKA, Asics, and ON. And what I did, I wanted to check the share of voice for all of those metrics on, the last year. So what I did notice here is that Nike has the largest market share in terms of organic traffic, 71.1%. But on.com, this is a Swiss brand. They are sponsored by Roger Federer, is actually on the second position. It's kind of weird. If you ask me, I would have expected ASICs, for example. They're longer in the market than on.com, to be on a second position. But traffic wise or SEO wise, they are doing much better than a 6.com. And what you can do for yourself, I cannot do it here, but you can also go into Ahrefs, check our competitive intelligence tool for your own website, add your competitors, and then check the share of voice across, I don't know, the six past six months or the past year. If somebody's losing traffic, then probably somebody else is winning. So you wanna see who's losing traffic in the detriment of who are, which other competitor. Alright. So this was the first metric, organic share of voice. We're going on to the next one, and that's branded keyword search volume, or in other words, search demand. Are people actually searching, typing your brand, and actively recalling it? If not, then your brand is slowly dying. So if you have no search demand, no branded keyword search volume growth, then you have no pipeline, and you have no sales. In fact, we also did our own study, and we found out that approximately 45, 7%, so that's approximately 50% of searches in Google are branded. So this if this isn't a hint to actually, track branded keyword search volume, then I'm not sure what it is. To actually, measure it, go to Ahrefs Keywords Explorer. This is our Keywords Explorer tool, and type in I'm not sure if you can see here, type in your brand along with any other misspelling. So in our case, it's quite hard to pronounce our brand's name. It's Ahrefs. And we added Ahrefs plus any other misspelling. So a space Ahrefs, a a hrefs, you get it. Then we went to the matching terms report so we could expand the list of, branded keywords. And we see here global search volume. We have a global search volume of 1,700,000. Now alone, it doesn't mean anything, so you always need to check the growth forecast. How did it actually grow for the past twelve months? If it's growing, again, people are actively recalling your brand and searching after it in Google. So this means you are actually occupying share of memory, that's how we call it, at least in product marketing, to the detriment of other competitors that might be losing against you. And that's why brand the other brand awareness metric, organic share of voice, was so important. Alright. Now that we know, how to gauge, how to calculate the brand awareness campaigns, whether or not they're working, we also wanna see whether or not all of those searches actually convert into clicks, into actual traffic. So for that, we have branded keywords traffic. This is kind of a no brainer. If you wanna check it up, go again into Site Explorer. This is our competitive intelligence tool for your own domain, and you'll have a branded versus non branded branded keywords breakdown. Sorry. And as you can see them here in the widget, we have deltas on a month to month basis. So you know whether or not you are losing keywords from the top 100 Google results and how much traffic loss or gain does that amount to. So we always have to check those, in parallel. Alright. We only touched upon three brand awareness metrics. Again, clicks are not everything. In the new AI search world, you also need to check those three. There are other branded metrics that we didn't talk about, like direct traffic. So people are typing in your own website in the, web browser or also social media traffic. Those two are very important. If you wanna check more about further brand metrics that we think you should cover, go ahead and scan my colleague Luis's article. She's talking, in much more depth than I did. Alright. And now we're here for the part that you came for, and that's how to make your brand discoverable in AI search. But before, jumping into it, I just wanna have a quick poll. Christina, maybe you can help me. We have two polls for you guys. And, yeah, we're just trying to see how you're tracking your search and, what kind of platforms are important for you. Hi. Yes. Thanks so much for inviting me back. Let's see. You should have the poll appearing next to the chat box. It has a cute little notification dot called poll. So please do really quick. Yes or no. Are you tracking AI searches? Oh, it's trickling in. I think we can guess who's the front runner here. All very exciting. Okay. We'll just give five, or three, two, one to get your votes in. And as you can probably imagine, most of the, oh, most of the people are, ticking yes. Don't know. Under Andre, I would say you thought that was a surprise for you. No. No. I'm just curious have percentages. How many don't actually track ASR? so instead of the percentage, it does have the number count, And it would be the oh my gosh. You're really testing my math. I'm trying to get the percentage. Half of the audience. No. A little more than half of the audience is, not tracking AI searches. Okay. Then I think. it's time for the second one. For those of you who have tracked who are tracking AI search. Okay. Thanks so much. Alright. Now the second one should be coming up, with a quick typo for anyone, who is keeping keeping, checking checking if you're if you're focused, but, you can guess which one we meant. Oh, very interesting. This one might be a little bit of a thinker. I'll just let the votes trickle in. Sure, Norris. So if you if you're tracking your search, which chatbots are you tracking? Is it Google AI Overdose, ChatGPT, Perplexity, or Microsoft Copilot? Do you have a guess as to who the winner would be? AI overviews and ChatGPT. So but, yeah, all Okay. Alright. I'll just give, five more seconds on the poll before I close it. Oh, we got a few more. This is very exciting. It's the best part of my job. And I think ChatGPT is the winner here. What? Okay. Interesting. Is the. audience mainly British? Or Feel free to let us know where you're based. I know a lot of our audience is based in The US just as a just, from our community's perspective. But from the audience here, we have someone from Dubai as well. But please do let us know where you're based. We have London, Berlin, and L, if I'm not mistaken. Trying to think which state that is. Let us know in the chat. Okay. Yeah. Interest. We're you're a. p porta GPT. But Chatibichi did win the final poll. Netherlands. Thanks so much. Because Europeans are loving Chargegbt more than they do AI. Noted. Alright. Thanks a lot, folks. Thanks, Christina. Thank you. I think we can move on. So, again, as I said, this is what we came for, how to make your brand discoverable in AI search. And, just a few words before it, you would think that, okay, Google released AI mode because they're losing market share. Right? Right? Well, it's actually wrong. We did a study. You can do it on your own. It's from chatgptminusversusminusgoogle.com. This is our own website. It checks the makeup the traffic makeup of, chat g p t and Google. So sites receiving traffic from ChargeGPT versus Google. And, this was in September, by the way. So we found out that Google sends approximately 200 times more traffic than the top three AI chatbots. That will be ChargeGPT, which you guys love, Perplexity, and Microsoft Copilot. So, if you thought that AI search is more or less boring, Google, it's on the contrary. It's actually enticing other people to use Google more. And, if you think AI search is only about clicks, then you're probably wrong, and we'll show you why. And the top five steps that we have here, you can take a screenshot. These are all based on our studies, and this is our, so to say, ASHRS recipe. But take it with a grain of salt because as I said, the AI cert landscape is changing very fast, much faster than the SCO one. So, we are not saying that we know all the things, but we do have the infrastructure and the data to run a lot of studies and to lead to be at the forefront of this, new search landscape and to give appropriate, advice for it. So how to make your brand discover in AI search? Increase brand mentions, write content AI loves to site, structure for AI comprehension, dominate Reddit and YouTube, and close AI visibility gaps. We'll go into them, one by one. But first, let's be honest. You need to take inventory of your own brand mentions in AI search. That's exactly why we built BrandRadar. This is our AI visibility tool that lets you see any brand, what's their AI visibility in AI search across 239,000,000 prompts in six AI indexes. And the way it works is very simple. You type in your brand at the top. I went with Ahrefs. I leave the competitors and market fields blank for now. You hit explore, and you should arrive at an overview of your brand and how it's represented across AI overview, AI mode, chat GPT, and three other AI indexes. So six AI indexes in total. Plus we also show you guys what are the signals that influence AI search, and those would be SEO. So we call that search demand. And also the other platforms where you have where you could have a presence of your brand, those would be YouTube, Reddit, and TikTok. We'll talk about them in a few minutes. Okay. So just remember, before optimizing for AI search, you need to take inventory of your own brand mentions, use our tools, you can use other tools. But since we're talking, I'm working at Atris, I'm gonna show you how to do it using Atreus. And the first step is to actually increase your brand mentions across the web. And shocker, most of your brand mentions will come from other websites, not yours. That's approximately two thirds we need to study about it. And, I wanted to test this on our own, brand. So I typed in Ahrefs into brand radar. I chose ChatGPT as my AI index for The United States. And I'm not sure if you can see here, but these are all the cited pages that reference our own website as a source. And these are 12 results here, and we weren't even included in them. I was like, okay. This is chat gpt. Could be a singular case. Let's check for other AI indexes. I repeated the same kind of, what's called exercise, but I chose this time AI overviews. And this time, Ahrefs, our keyword rank tracker, that's our, free tool, got mentioned only on position number eight, if I count correctly. No. Seven. Point is we weren't even in the top three sources, so we were cited as a secondary source for our own website, for our own brand. Now this is not, coincidental. In fact, we actually ran a study of 75,000 brands to see what kind of factors correlate with brand appearance in AI overviews. And as you can see here, the top item, the top factor was branded web mentions. So the more branded web mentions you have on Google already, the more visibility you will have in AI overviews. This kind of makes sense because that's how AI search works. The more branded search results you have or branded mentions, they don't necessarily need to be linked like in the old SEO world, the more data those large language models have to actually train answers based on that type of information. So to increase your, brand mentions outside of your own website, you must get featured on industry best of lists, so top 10 project management tools, PR and media coverage outlets, those would be publications in your own niche. And also customer reviews and case studies. Think about, g two, Copterra, all those kind of like product review platforms, or you could also think about the other ones, Trustpilot. I'll give you an example here on how, for example, find the best listicles for the SEO niche, like top 25 SEO tools in 2025 using BrandRadar. So, what I did here, I went to Atrius BrandRadar, and I entered the SEO, I'm looking after the SEO market or niche. Then I went to the cited pages report. I applied a best filter for the queries. So those are the questions that are being typed in AI overviews. And I got across 338 results. So what this is showing us is, show me all the, most cited pages in the SEO niche that have the word best in the questions being asked in AI overviews. We got over 338 results. These are prime real estate for you to actually create long lasting or at least strong, partnerships with those kind of publications. I think we have here Zapier. Yeah. Zapier.com/blog/bestseotools. This is a primary state for you to also be mentioned on, so you increase, again, your visibility on AI search. This was step number one. Next one is to actually write content AI loves to cite. And as you can imagine, AI doesn't, cite the same doesn't like more or less the same type of content. In fact, we also ran our own study, and we found out that, the most common words in URLs earning traffic are blog, obviously. But if we ignore that, it's best type articles, so listicles. We have also guides, 6.35%. Top, 5.5 57%. So that's more or less in the same best or listicle category. And we also have versus, so comparison type pages. Comparison, pages, HS versus SEMrush or so on and so forth. That's 4.88%. Now there's a lot of different types of content. So what's the solution? The solution will be to actually cast a wide net. Some people actually want to learn about news trends. Others, like you, come here to learn, about step by step tutorials. While others just wanna, strengthen their decision making with some hard facts from data studies. And the first, starting point, I would say, is always your website. So if you have Google Analytics, you can check with regex and with a bunch of filters, where do you get your traffic from AI search? Which AI chatbots recommend your website? If you do not have, Google Analytics or you're not that strong when it comes to your regic skills, you can go to Ahrefs web analytics. This is this is our, free alternative to Google Analytics. And there's the traffic sources, column here, which shows you which kind of AI chatbots, AI indexes are referring your website, and also what kind of pages are being referenced in those AI answers. One last tip here, always keep your content fresh. We actually analyzed 17,000,000, citations across 17,000,000 no. 17,000,000 websites, so these are citations, to see what's the average age of the cited content. And we found out that when it comes to chat, gbt, perplexity, and likes, they actually prefer to, cite content that's 27.5% fresher. And that's because how GEO works. So for example, GEO or AO, all those kinds of AI platforms, they are using training data and real search data. When they have enough information for a subject that's very easy to answer, like, can dogs eat cinnamon, they will probably use training data without performing a real life search. But for more complex queries, they will probably perform live search in Google or in Bing. That's a process called retrieval augmented, generation. And, essentially, they will search after a keyword. I don't know. Let's say pickleball because it's very, popular. They will make a fan out query just like a fan, and they will try to search perform live searches for synonyms that belong to pickleball. So we have first pickleball rules, pickleball court, pickleball versus tennis, so on and so forth. They're gonna try to find the best, most comprehensive answers for each of those synonyms on different angles, and then it's gonna bring them all together to form an AI generated answer that answers your query from every kind of angle. So in this case, freshness is your, short route to actually be cited, in the top citations. We're gonna talk about in the q and a session, those citations also have a time out. For AI reviews, for example, it's two days. So you always need to keep your content fresh, and we can talk about how to keep your content fresh in the q and a. Alright. With that being covered, since we're still on the content topic, let's learn how to structure content for AI comprehension. Now GEO, so generative, engine optimization, or AEO, also requires your content to be, structured and well formatted. So when, all those AI chatbots, LLMs are coming to parse or to extract your information from your website and parse it properly, they do it in the fastest way possible. Chunking is the method by which, those kind of, AI chatbots are retrieving information from your website. But chunk optimization is a bit overrated. So don't start and, rewrite all your website in, short paragraphs, listicles, and so forth because you're not doing yourself any kind of good. And, this is the process of chunking chunking more or less. So you have a, content piece, let's say a blog post on your blog that's getting exported as a PDF. That text content is being being chunked. Those chunkings then are being translated into embeddings, and those embeddings are actually translated further into vector, embeddings into a database. There are different kinds of optimizations of retrieving this kind of content, so I wouldn't actually focus on chunk optimization altogether. What we recommend at Ahrefs is to actually create atomic content. So write atomic content. You have it here. Atomic content means, content that can stand on its own legs, and deliver information in the most comprehensive way possible. So chat, GPT, perplexity, and the rest can easily extract and parse information into an AI answer from your own website. And the way to do it, keep in mind two things. The first one is to apply the BLUF method, bottom line up front. So always try to front load the most important information in the first sentence of your paragraph, then enlist the other supporting evidence. Case studies, examples, your own data studies. This works. Why? Because we as humans read in f like pattern, as you see here. So we'll probably read the first top sentences, and then gradually as we scroll the page, scroll down, we'll probably read less. And that's why the BLUF method works. For the second tip, check for completeness. Before hitting publish, it's worth asking yourself, is related information grouped logically? Is each section clear and easy to follow? But those are very, I would say, common sense questions to ask yourself so that you actually, just like in Google, just like in SEO, try to hit the search intent on its head. If you don't know how to do this, we also have AI content helper. This is our own AI writing tool. You have your own blog here, your own, content. And if you click on highlight topics, we're gonna identify all the topics that have been covered in your content, and we're gonna identify the topic coverage on a sentence by sentence basis. We're gonna color code them for easiness. So for example, this case that's highlighted here, the rectangle, we see that this paragraph is a bit fragmented, covers a lot of topics. So it's a sign signal for me to actually, merge it or, yeah, try to make to cover a topic in more depth, just like we did, for example, in the second case. Alright. If this sounds a bit too technical, here's some, I don't know, rules of thumb. So some formatting best practices. The first one is to organize your content with headings. H ones, h twos, h threes. Why? Because it helps AI jump to a specific place in your content. Use bullet points for list items, so you make sure AI search doesn't miss out on any kind of vital information. And last but not least, add FAQs and product information. Now this might be a no brainer, but if you have a very simple FAQ, like, do you have a Salesforce integration? Yes. That helps AI search to actually pick up the information much faster and base the answer on your website, not be influenced by other platforms, review platforms, or whatsoever. Alright. This leads us to the next step, which is to dominate YouTube and Reddit. And why those two platforms? Because we actually did our own study to find out which are the top domains being mentioned across AI overviews, chat GBT, and perplexity. And lo and behold, after Wikipedia, YouTube is the second most cited domain, followed by Reddit, Reuters, Apple, and Quora. So we have three, UGC user generated content platforms in the top six. Those will be YouTube, Reddit, and Quora, but we'll focus mainly on YouTube and Reddit. Now how to make your content more, I would say, appeal, to appeal more to YouTube. I'm not gonna focus too much on it, but you should probably create tutorials and product demos with clear time stamps. Those time stamps, again, can be extracted and help the AI jump to specific parts of your video. Use keyword rich styles and descriptions. This is classic SEO. And add detailed video descriptions AI can parse. So no more AI slop, no more copycat content. You need to be thoughtful about what actually you put in the description. If it's something that's on your homepage or on your core tool landing pages, you probably need to reiterate that there. So you beat the drum, you ramp up the messaging, have a consistent messaging across your website and also across YouTube. I said I'm not gonna talk talk too much about it because we already have a YouTube, video about it. Just type rank number one on YouTube, Ahrefs, and you're gonna have Sammo, our VP of marketing, talking about it. And when it comes to dominating Reddit, there's no clear answer here as well. What I can show you is how to actually find Reddit threads already ranking on Google that where you could potentially rank with your brand. The next step would be to add thoughtful answers relevant on subreddits, but this is tricky. Again, you probably need to have a lot of karma, need to have, need to be an active person contributor in that subreddit, and contribute with a genuine answer that is not so self proportional. I'm not trying to, promote this because if people jump on it, marketers jump on it, if too many do that, they're probably gonna screw it and not make it work anymore. So let's focus on how to actually find ready threads that are relevant to your brand. Now once again, we go back to brand radar. This is Atris AI visibility tool. Go to the cited pages report, and this time add your own ish. So I went with SEO because we work in the SEO industry, but could as well be plants, any kind of ecommerce category you're in, or any kind of SaaS niche, you're, you're in or working for. Go again to the pages, and I wanna find pages that contain reddit.com. And here I found 1,538 results. I truncated here the screenshot, but there's the big, subreddit, r slash seo. There's other related ones to marketing, affiliate marketing, and so forth. So these are prime real estates for you to find Reddits or subreddits in the SEO niche, where you can see what kind of cited pages are being trained on to, generate AI answers. Again, cited pages where you could show up on, as a brand, and you could also then influence, the results and show up in those kind of results. Alright. Last step is to actually close AI visibility gaps. And as opposed to SEO, we have two types of gaps. We have branded mentions and citations. So branded mentions, those are mentions that don't necessarily have a click, a backlink. Sorry. So, they do mention your brand. And as I said, two thirds of them are not from your website. The second one are citations. Those are the websites that are being trained on, the pages that are being trained on to answer to generate AI answers. And they have a time out, and we'll talk about it later. To close those AI visibility gaps, let's start with the first one, the AI mentioned gap. All you need to do is go to brand radar. I went here for monday.com. Pretty sure you're familiar with it. Project management tool. And then I added all the other competitors. So Asana, Trello, ClickUp, Basecamp, and I left the niche, the market, field, blank. Hit enter, and you're gonna get the AI share of voice, and dimensions across all of those six AI indexes. And what I did was I hovered on monday.com, and I clicked on others only. So in other words, show me, yeah. I did a mistake here. I probably should have had AI answers outside the pages. So what I wanted to show is that show me brand mentions where monday.com is not mentioning AI answers, but the other competitors, Asana, Trello, ClickUp, and so forth are mentioned. And you should probably get that. We do get it on a cited pages level. So these are the cited pages that are being trained on. I should have had AI answers. Apologies. The next one is AI citation gap, which is exactly what, I spoke about. So we do more or less the same, steps, but this time we look at cited pages, not at AI answers. And show me pages that don't contain money.com, are not trained on money.com, but they are showing or being trained on Asana and Basecamp. And this should show up some results. I think we have 36,000 here. Yes. So yeah. We already talked about what kind of branded, brand awareness metrics to track in addition to traffic, how to increase your visibility in AI search. And last but not least, I wanna tie it all up with a difference we need to market between SEO and AI search. And for to make it easier for you to follow, I've had a comparison table. So let's go through it. We have traditional search with Google and Bing, and we have AI search, child g p d, perplexity, AI mode, and the rest. So with SEO, in the old world, the objective was to help websites rank higher in traditional search engines. In AI search, the paradigm is changing because people can access information without opening your website. So the focus is fear is on increasing your brand visibility in AI generated answers, making sure you're part of the most important conversations in your niche. And I'll tell you, there are probably forty forty to 50, bottom of the funnel keywords that you ought to cover in any kind of niche. So you need to make sure you track those kind of questions, queries, how we call them, and, you're top of the mind when or at least you'll get mentioned in the AI answers for those questions in each of those AI chatbots. The content goal for SEO was to bring users to your website. That's out of the box now because, again, AI tools can accurately mention and represent your brand without actually allowing people to, without needing to actually check your website. And the authority signals are different. In SEO, it was backlinks and how long your domain was being has been around, so the age of your own domain, the longer the better. In AI search, it's all about AI mentions. Again, they don't need backlinks, so that's good for you. You don't need to pay for backlinks anymore. AI citations, those are the web pages that are being trained on to generate the answers. And fresh content, I showed you 27.5% fresher content guarantees you're gonna be picked up faster than older content. Now if you ask me, SEO, in the new a e o g e o l m o, not sure how you call it, I would say SEO is 90%, still applicable. So the old signals of SEO still apply and influence AI search. AI search acts more as an amplifier on top of SEO, and the novelty is probably 10 to 15%. But still, the biggest part, the largest chunk is still SEO. So whether you call it GEO, AEO, LLMO, it's still SEO in my opinion. And I haven't called search optimization. So we have search optimization, SEO for organic traffic, that's SEO. You have SEO for AI search. You have SEO for YouTube. You have SEO for Reddit. You essentially have optimization for any kind of platform that is a way for your brand to show up and to increase your brand visibility in any kind of platform. And, to leave you with, something, you can shortcut brand. We're coming back to an era where we need to create a strong brand presence, not just on Google, but also on other connecting platforms that can influence the signals of your brand showing up in AI search. And those will be, as I showed you, YouTube, Reddit, could be TikTok. It's also SEO. So any kind of touchpoints that, or channels that you can touch or where your customers are consuming information, help to increase your visibility across AI search and to show up in the most vital AI answers. That was it. Thank you. And, yeah, let's head to the Q and A. I hope we have time here. We have fifteen more minutes. Christina, are you still here? Hello. Yes. I am. Great. I was a tour of you, you know, me. But, so as you can see, the q and a section has been quite popular with many of you. So now is your time to either drop your question into the q and a or just pop it in the chat room. I'll be able to find it there. But we have one. I think it's a Dutch name, Archen, if I'm correcting pronouncing it correctly. Are YouTube videos actually praised parsed by AI, or is the metadata of the videos? Yeah. Can I pull this up on the screen? Yep. One second. Awesome. So are you to be is actually parsed by AI or just the metadata of the videos? The metadata of the videos, more specifically, the title, the time stamps, and the description, not the thumbnails themselves, but the others, because they're rich text information that can be parsed and also help them create AI answers. YouTube, again, second largest, most cited domain across AI search. We also have that with Asia's brand radar. Helps you see whether or not you can find potential sponsorship opportunities for videos where you could be mentioned, I don't know, midway or towards the end, or yeah. Just finding collaborators that are willing to talk about your brand in your own niche. As for the second question, what about documents like PDF? I showed you chunk optimization essentially parses the content from, your con your blog, for example. It extracts it as a PDF, then it chunks it. It vectorizes it into some embeddings, and then it, kind of like gets the information from it. So yes, it does. If those PDFs are publicly accessible on the Internet, they are also gonna be parsed because that PDF has a URL, and that URL will be parsed in search. Any more question, Adrien? Brilliant. Let us know, if you have any follow ups or if that does help you answer your question. We also had one from an earlier oh, is this I think, I think this is a follow-up for this quest this topic. What about gated content? Depends if it's good question. If it's gated and the robot's text doesn't allow for AI chatbots to parse it, then it's not gonna be parsed. So if you specify that in your robot's TXT file, then it's not gonna be parsed. But those guys are getting cheekier. So they're probably crawling all all the Internet without without your consent. OpenAI has done that already. So they have more information against you. They also had a problem. Google, for example, removed the factor num equal 100. So, basically, chatbots and also SEO tools alike cannot pull the top 10 Google pages for any keyword anymore. They can only pull one page at a time, 10 results at a time, not 100. And they've done this to prevent OpenAI to scrap all of their content and to do what you have done what you have said, to actually scrap also gated content. As a safety net, please specify a robot's TXT file that you shouldn't be parsed by OpenAI and the rest, but that wouldn't guarantee they will, follow that rule. I like an SEO. They'll be cheeky. Oh, very nice. I think there's a lot of code of conduct to be developed in this field. But great. I hope that does answer your question. And if there is any on that topic, please do let us know. We had a question during your presentation. What is the MOM Month over month, I'm not sure which one you which chart you were talking about, but MOM is month over month. Probably I spoke about branded keywords. So you wanna check the growth or the decline? of branded keywords on a month to month basis. Same goes with your search volume. So search volume initially is the search volume of your branded keywords. If it's growing, it's cool. People are searching after your brand. You can check them on a month to month basis. That's the search volume. Branded keywords is the traffic, the clicks. Is that search volume converted into clicks? If yes, are they growing or declining on a month to month basis as well? Okay. Great. So, Sifnita, I think that, might answer your question. If not, she did specify month on month trend of traffic from Google versus AI agents. Oh, yeah. Yeah. That's a month to month trend. It's chatgptminusversusminusgoogle.com. This is our own website. We wipe coded it. We wanted to check again the traffic makeup, of 50,000 websites. I think it's 70,000 so far. And wanna see, where do they get the most referral traffic? Is it ChatGPT or Google? And so far, Google is doing fine. ChatGPT, I think, went up. It was 20 two point something. Now it's a bit higher. Let me check my, slides. One second. Yeah. So CHET GPT was 0.21%. That was on August 2025. Right now, it should be 0.25, but it stagnated during last month. Again, you can let me put it here, charge GPT minus versus minus google.com. So on the trend as well, is it shifting Google versus AI? Yeah. Exactly. It's not just Chargegbt, but also the other ones, Perplexity, Copilot, and so on. So it's showing you what's its epic. makeup, where do you get the most referrals. Is it Google or the other traditional search engines, Bing, DuckDuckGo, or the new ones, the answer engines, because that's how they're being called, ChatGPT, Proplexity, and Copilot. To answer your question, ChatGPT is not gonna overtake it, at least not this year. Google and don't forget, OpenAI also hired an SEO team. They are not hiring you just for nothing because SEO is here to stay. SEO is still the foundation, and what AI search is doing to SEO is, it has a contrary effect. People are in fact searching more on Google. Even my parents, for example, are searching on Google, much more, I would say, professionally than they did in the past, along with AI search, along with asking chat GPT questions about rudimentary stuff or day to day stuff. Amazing. I hope that does answer your question. Thank you so thank you so much for the clarifications. We do have one more question that is showing up on our screens. What are your recommendations on balancing primary pages, home product verse etcetera versus pillar or cluster pages, canonicals, and other cannibalization? Good question. So, I'm not sure. I'm assuming you have a SaaS. Even if you don't have a SaaS, because of the freshness, thing we've spoke about, those AI chatbots prefer to cite content that's 27.5% fresher. And Flash knows that content doesn't necessarily I mean, it's still a black hat world here. There's still some conduit, some rules, be established. Those that kind of content is not necessarily useful content. But, anyway, coming back, what we did was to actually update our homepage, update all of our core, tool landing pages. Also, our about page, also our versus comparison pages, anything. that can influence the AI answers into correctly positioning our brand. We want to actually lead this when it comes to our own brand. We don't want to give the other platforms, our competitors, our review platforms, or anybody who is talking about Ahrefs to talk about us, whether it's in a good or bad light. And if it's in a good light, sure. But we want to set the tone, and we want to beat the drum up to lead the go to market campaign, so to speak. So advice to you, update the homepage, update the core two landing pages. Blog wise, same as you asked. Update the main, content apps that get the most traffic. I would check the top pages and, update the pages that get the most traffic so it doesn't get cannibalized by AI search altogether. How often should you go with it? In the old SEO world, you could probably update once an article every twelve, months. Here, probably, you need to do it every two to three months or every quarter, I I would have to say, or two quarters. So you make sure you increase again your chances of being mentioned in those AI citations, because, again, they change every time. They have a time out. For AI Orvis, for example, those kind of AI citations, the links they are being trained on, they change every due date. So we need to actively monitor this on a quarterly basis. That's what we've seen. And, yeah, as opposed to the old SEO world where we have, like, static, I would call them metrics. Here, for example, you have more fluid ones. So, the percentage of brand mentions across all the other tools, organic share of voice, that's in SEO. In AI searches, AI share of voice, that there's a base for it, and there's also a fluctuation. So the base could be whatever, 25. I am being mentioned in 25% of all the, AI chatbots that I that I monitor. But there's also fluctuation on a month to month basis or quarter to quarter basis because of that time out, which is between 1012%. So I'm just teaching you how to present this kind of data to your, CMOs or to your c level executives. In AI search, the metrics are a bit more fluid because of the time out that we spoke about. Amazing. I hope that does answer your question, Carolyn. If there is any more, please do let us know. We are getting close to time. But thank you so much for all the great con all the great questions, as well as all the great content shared by yourself, Andrea. It was a really insightful, great. Not many more questions trickling in. Perfect. Is there anywhere that you would prefer us to keep the conversation going? Any last links or any last content you wanna leave us with before we sign off? Yeah. I mean, you can follow me on LinkedIn if you want to. This is my LinkedIn profile. You can also follow us on our YouTube channel where we demystify, AI search and SEO in general. Just let me share with you this link. We actually have a video on, how to rank in AI search, the new SEO playbook for AI. And, I'm sending the link here in the chat as well. It covers more or less what I did as well. But bear in mind, these things are changing. So we're always documenting this on our own website. In fact, we churn, I think, three or four every week. So if you're very curious about it, we have an AI search section of our blog. I'm pasting that here as well. No. Wait. I have to click on AI search. Yeah. I did. But why is this okay. Interesting. Yeah. The category is different. So please check this one. We don't have all the answers, but we sit on a mountain of data. We have enough data scientists and content writers to dig into the data and give you the best information on how to actually rank in ASearch. Amazing. What else do you need to stay ahead of the curve? That's fantastic. I hope that's helpful to everyone. And that is all from us. You will be getting a recording through your email shortly. And, Andrea, thank you so much for your time and your expertise, and I hope to see you on our screen soon. Okay. Thank you, Krishna. Thank you, everyone. Thank you. See you. Thanks, Bye bye. everyone. Bye.